Use free sticky content to keep your web site visitors returning
Using information and content to retain your visitors
If your website visitors are like me, they may visit your site. They may read your sales letter. They may check out some of your links. They may even sign your guestbook. But... if that's all you have to offer, don't expect them to come back again!
It's simple. There's no reason to return. I've seen it all, right? Been there, done that!
But... if you want them to return, give them a reason to come back.
One great reason to come back is great information!
I'm not talking about just posting anything you can come up with that is free on your site. It has to be targeted information. Information that applies to your audience, your market. If you can provide this and do it on a consistent basis . . .
... they'll keep coming back again and again for more.
Your visitors will read the free articles and they'll return on a regular basis to see what's new.
Nothing new? They may not be back for awhile.
That's why consistency is so important.
What do I recommend?
I try to add something new at least once a week.
New "article libraries" are springing up all over the internet. Smart marketers have found a great way to promote their products, services, and their websites--all by offering free information for reprint.
The concept is simple really. There's a huge market out there. Think about it, there are 1000s of ezines that need new material on a continual basis. There are newsletters (ezines) and also websites with article libraries that want new content for their readers. So, if you have any writing ability at all, you can get free publicity by occasionally contributing free articles for reprint. These articles are then reprinted all over the internet with links to your website and a free ad (called a resource box) at the bottom of each article telling about you and about your products, services, and/or website.
And by visiting these article library sites that offer free articles for reprint and copying the free articles into your newsletter or onto your website, you can continually offer a fresh supply of new material to your website visitors or to your newsletter readers.
One great source is: http://www.ezinearticles.com/
And this policy is posted right on the first (home) page of the ezinearticles.com website.
And there are other great sources of free article content for your website as well, such as:
So there you have it. Find some great information (articles) and add them to your website or use them in your ezine! And watch the traffic increase!